Portfolio

Case Studies

Brands built, scaled and sold on TikTok, carried over from our merger with BorderX Media, a certified TikTok Shop Partner since the platform's first generation of shops.

Selected Work

Brands We Built

Every number below comes from a shop we operated ourselves.

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VGO Beauty

VGO

Beauty category top seller and first-generation TikTok brand. Built from the ground up with the brand marketing team to a top-5 position in TikTok beauty, then expanded onto Amazon on the back of that traffic.

$15M GMV across 5 shops, year one
650K Units sold
$2M Amazon sales in under a year
  • Brand positioning
  • Content strategy
  • Affiliate marketing
  • Media buying
  • Distribution system
BeautyChoice Beauty Tools

BeautyChoice

A viral TikTok product turned into a repeatable seller: shop opening, content strategy, livestream training and affiliate recruitment run as one campaign.

900K+ Units sold
  • Shop opening
  • Content strategy
  • Livestream service & training
  • Affiliate marketing
OMGBEAUTYBOX Beauty

OMGBEAUTYBOX

Solution provider for a galaxy of value-for-money beauty items, operated end to end from supply chain through to last-mile logistics.

$1.3M Gross sales, 76 days
17.5K Total orders
18.3K Units sold
  • Supply chain support
  • Shop operation
  • Short video & livestream
  • Affiliate campaign
  • Media buying
  • Logistics
UIIMIII Fashion

UIIMIII

A premium price point proven on livestream. Nine in ten dollars of revenue came from live shows, at an average order over $100.

$10K Avg GMV per live event
90% Revenue from live
$100+ Avg order price
  • Livestream production
  • Host training
  • Affiliate campaign

Brand clients

iHerb
BeautyChoice
VGO
99 Ranch Market
Cuccio
Privileged
Hairfinity
Cocofloss
McLovin's
Lorde + Belle
Chef's Mandala
Ever Pretty
Miruku Beauty
mi,iM
Melie Bianco
elvis + elvin
J Way
Billion Dollar Beauty
OMG Beauty

A selection of brands worked with across TikTok Shop, affiliate and paid media.

Live Commerce

On Air Every Day

Brand Livestream

Brand Livestream

Daily shows run out of our studios with brand product on set and an operator in the control room.

Creator Livestream

Creator Livestream

Creator-hosted streams built around demo-led selling and audience Q&A.

Product Seeding

Product Seeding

Sample centre seeding and unboxing content that puts product in front of the right demographic.

Celebrity Collaboration

Celebrity Collaboration

Celebrity-fronted live shopping events for launches and tentpole moments.

One-Stop Service

The Warehouse Behind It

Plus a 30,000 sq ft independent showroom supporting both B2B and B2C growth.

230,000 Sq Ft

230,000 Sq Ft

A modern overseas warehouse in the core logistics hub of Industry City, Los Angeles, handling warehousing, order fulfillment, brand showcasing and live streaming in one building.

Robotic Fulfillment

Robotic Fulfillment

Advanced robotic sorting and intelligent inventory management for fast, accurate order processing, with cost-efficient last-mile delivery to every US city.

Your Brand Next

Let's Talk Numbers

Bring us your catalogue and we'll come back with the creators, the channel plan and the forecast.